Unleash Your
Business's True
Potential!
Are you seeking a powerful online presence? Craving a website that not only looks great but also drives results?
Search here:
Buy Spotify Plays
  • No products in the cart.
Buy Spotify Plays
  • No products in the cart.
Home > SEO Marketing  > How to research keywords

August 24, 2023
By

Certainly! Researching keywords effectively is pivotal for successful search engine marketing (SEM). Here’s a step-by-step guide on how to conduct keyword research for SEM:

1. Understand Your Business and Audience:

  • Define Your Objectives: Understand what you’re aiming to achieve with your SEM campaigns.
  • Identify Your Target Audience: Knowing who your customers are will help tailor your keyword research.

2. Start with Brainstorming:

  • List Core Topics: These are broad categories under which more specific keywords will fall. For example, if you’re a shoe retailer, core topics might include “men’s shoes,” “women’s shoes,” “sports footwear,” etc.
  • Seed Keywords: These are basic keywords related to your business. You’ll use them to find more specific keywords later.

3. Use Keyword Research Tools:

  • Google Keyword Planner: It’s a free tool provided by Google Ads that suggests keywords and provides estimated search volume.
  • SEMrush, Ahrefs, Ubersuggest: These are premium tools that offer more detailed insights, like keyword difficulty, related keywords, etc.

4. Check Out the Competition:

  • Enter potential keywords into search engines to see which businesses are ranking for them. Analyze their content to find gaps or opportunities.

5. Focus on Long-Tail Keywords:

  • These are longer and more specific keyword phrases. They might have lower search volumes but usually have higher conversion rates as they are more specific.

6. Analyze Search Intent:

  • This means understanding why someone might be searching for a keyword. Is it to buy something (transactional), find information (informational), or navigate to a particular website (navigational)?

7. Prioritize Keywords:

  • Based on volume, relevance, keyword difficulty, and your website’s ability to compete.

8. Group Keywords for Ad Campaigns:

  • For SEM, it’s crucial to group related keywords for different ad groups. This allows for more targeted ad copy and better performance.

9. Monitor and Adjust:

  • Once you start your SEM campaigns, monitor keyword performance. Drop underperforming keywords, adjust bids for essential keywords, and always be on the lookout for new keywords to test.

Remember, while search volume and competition are critical metrics in keyword research, it’s also essential to ensure that the keywords you choose align with your business goals and target audience’s needs. Regularly revisiting and adjusting your keyword strategy is also a must in the ever-evolving digital landscape.