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The concept of a Unique Selling Proposition (USP) is crucial in marketing and e-commerce, especially for businesses like yours that develop e-commerce shops and online platforms. A USP is essentially what sets your product or service apart from competitors. It's the unique benefit or advantage that makes your offering stand out in a crowded marketplace. Crafting a perfect USP can significantly impact your marketing strategies, including PPC ads, and ultimately drive higher ROI. Understanding the USP Relevance: It should solve a problem...