August 30, 2023
Managing and improving your Google Quality Score is essential for the performance and cost-effectiveness of your Google Ads campaigns. The Quality Score is a metric used by Google to determine the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs per click (CPC) and better ad positions. Here's a step-by-step guide to manage and optimize your Google Quality Score: Understand the Components: Keyword Relevance: How relevant your keyword is to your ad group. Ad...